What You’ll Get: A complete, customized 90-day content calendar tailored to your medspa, your services, and your patients.

If you hit a message limit mid-session, don’t worry. Your chat will still be there when you return. You may just need to break this exercise into two or three sittings.

I own a medspa and I want to create a 90-day social media posting schedule. I want help discovering my unique position in my market, understanding my ideal patient’s pain points, and creating content that is authentic to me and my practice while attracting more of the right patients.

Let’s start by figuring out what makes MY medspa different. Here’s some information about me and my practice:

My background and clinical training: [e.g., RN, NP, MD, esthetician, practice manager — years of experience, where you trained, certifications]

My medspa’s location and market: [city, neighborhood, urban/suburban, competitive landscape]

Core services I offer: [injectables, lasers, body contouring, skincare, IV, hormone, weight loss, feminine wellness, etc.]

Services I specialize in or am known for: [the 1–3 things you do better than anyone else]

What I personally love about this work: [why you got into aesthetics or wellness]

My personal story or journey: [anything in your own life that shaped how you practice — your own treatment journey, a career pivot, a patient who changed you]

What my patients tell me they love about us: [review themes, common compliments, why people refer]

Topics I could talk about for hours: [skin health, prevention vs. correction, natural-looking results, hormone-skin connection, etc.]

What patients always ask me about: [the questions you answer in every consult]

Based on this information, help me identify my medspa’s “ONE THING” — the unique angle that makes us different from every other medspa in my area. Then help me write a positioning statement I can use as a North Star for all my social media content.

Now let’s define my ideal patient — the person I want more of on my schedule. Help me build a detailed avatar based on the following:

Demographics: [age range, gender, income level, profession, family stage]

Where she lives and works: [geography, lifestyle, neighborhoods]

Her top aesthetic or wellness concerns: [fine lines, melasma, body changes after kids, hair thinning, hormonal weight gain, low energy, etc.]

What she’s already tried: [over-the-counter products, other medspas, primary care, supplements]

Her hesitations about treatment: [looking “done,” pain, downtime, cost, judgment, not knowing where to start]

What she values: [natural results, science-backed approach, female provider, discretion, education, luxury, efficiency]

Where she spends time online: [Instagram, TikTok, Facebook groups, podcasts, blogs]

Who influences her decisions: [friends, OB/GYN, other patients, specific influencers]

Based on this, give me:

• A one-paragraph profile of my ideal patient written like I’m describing a real person.
• Her top 5 pain points, in her own words.
• The 3 biggest objections she has before booking — and what would overcome each one.
• The kinds of social media content (formats and topics) most likely to stop her scroll.

Now let’s align my content with my actual business goals for the next 90 days. Here’s what I’m working with:

Services I want to promote most over the next 90 days: [list 3–5, in priority order]

Services I want to introduce or relaunch: [new devices, new injectables, new memberships]

Promotions or events already on the calendar: [open house, vendor day, holiday specials, package launches, partnership events]

Seasonal considerations: [laser pre-summer prep, post-summer skin repair, holiday glow, New Year resets, wedding season, prom, etc.]

Manufacturer or device partner content I can leverage: [Allergan, Galderma, Candela, BTL, InMode, Sciton, etc.]

My revenue goals or KPIs for this 90 days: [# of new patients, member signups, $ goal, specific service volume]

Based on this:

• Map out which services or promotions should be the focus of each of the 3 months (Month 1, Month 2, Month 3).
• Recommend a content mix per month (% education, % promo, % social proof, % personality / behind-the-scenes).
• Flag any timing risks (e.g., promoting laser hair removal too late in the spring, pushing weight loss in December instead of January).

Using everything we’ve discussed about my unique position, my ideal patient, and my 90-day business goals, help me define 4 to 6 content pillars I’ll rotate through every week.

For each pillar, give me:

• The pillar name (something I can remember and use internally).
• What it’s designed to do (build trust, educate, sell, humanize, prove results, etc.).
• 3 to 5 specific post ideas under that pillar that fit my services and patient.
• The best format(s) for that pillar (carousel, reel, static, story, before-and-after, etc.).

Then suggest a weekly rhythm — for example, which pillar I should post on Monday, Tuesday, Wednesday, etc. — given that I plan to post [number] times per week on [Instagram / Facebook / TikTok / other].

Now let’s build the actual 90-day social media calendar. Use my unique position, ideal patient, content pillars, business priorities, and weekly rhythm from our conversation.

Build a week-by-week calendar covering 12 weeks (90 days). For each week, give me:

• The weekly theme (tied to a service, season, or campaign).
• Each post planned for the week, by day of the week.
• For each post: the content pillar, the format (reel / carousel / static / story / live), the topic or hook, and a one-sentence description of what the post should communicate.
• A clear call to action for each post (book a consult, DM “GLOW,” join the waitlist, tag a friend, comment a question, etc.).

Format the calendar as a clean table or week-by-week list I can copy into a planner or scheduling tool. Mark any posts tied to a promotion or event so I can see how they line up with my offers.

After you give me the calendar, ask me what I’d like to refine — for example, more reels vs. carousels, more education vs. promo, or specific weeks that need adjusting.

Take the first 4 weeks of my 90-day calendar and turn them into ready-to-post content. For each post, give me:

• 3 alternative hooks (the first line that makes someone stop scrolling).
• A full caption written in my brand voice — warm, professional, specific, and never hype-driven. No emoji vomit, no generic “Tag a friend who needs this!” filler.
• A clear call to action.
• 5 to 10 relevant hashtags (mix of broad, niche, and local).
• If it’s a reel: a short 15–30 second script with on-screen text and B-roll suggestions.
• If it’s a carousel: a slide-by-slide breakdown (slide 1 hook, slides 2–7 content, last slide CTA).

My brand voice should sound like:

• [Describe in 3–5 adjectives — e.g., warm but expert, science-backed, no fluff, like a trusted friend who happens to be a clinician]

Avoid:

• [List anything that doesn’t fit your brand — e.g., fearmongering, body shaming, before/after only content, hard-sell language, comparison to other medspas]

After the first 4 weeks, ask me which posts I want to adjust before we move on to weeks 5 through 8.

Now help me execute this calendar realistically. I have limited time to film and write content, so I want to batch and repurpose as much as possible.

Based on the 90-day calendar:

• Group all posts that can be filmed in a single batch session (similar setting, outfit, or topic).
• Identify which long-form pieces (a single reel, a blog post, a patient story, a live) can be repurposed into multiple posts across formats and platforms.
• Suggest a monthly content batch day plan: what to film, what to photograph, what to write, and roughly how long each block will take.
• Recommend which posts I should delegate (to a team member, MA, or marketing partner) versus which ones must come from me personally.
• Suggest a simple weekly rhythm for reviewing performance — what to look at, what to ignore, and how to adjust month over month.

Finally, give me a one-page summary I can print and keep at my desk: my positioning, ideal patient, content pillars, weekly rhythm, and the 3 most important things to remember as I execute these 90 days.

I own a medspa and I want to create a 90-day social media posting schedule. I want help discovering my unique position in my market, understanding my ideal patient’s pain points, and creating content that is authentic to me and my practice while attracting more of the right patients.

Here’s some information about me and my practice:

My background and clinical training: I’m an RN with 14 years of experience, including 8 years in OB/GYN before opening my medspa 5 years ago. I’m certified in advanced injectables and laser, and I trained directly with Galderma and Candela.

My medspa’s location and market: I’m in a suburb of Atlanta with several established medspas nearby — most are skin- and injectable-focused, very few address women’s health and hormones.

Core services I offer: Botox/Dysport, dermal fillers, laser hair removal, IPL, microneedling with PRP, medical-grade skincare, and feminine wellness (Votiva, O-Shot).

Services I specialize in or am known for: Natural-looking lip and undereye work, and feminine wellness — I’m one of only two providers in my area who treats GSM and stress incontinence.

What I personally love about this work: Helping women in their 40s and 50s feel like themselves again — most of my best patients tell me they’ve been dismissed by other providers for years.

My personal story or journey: I went through perimenopause early, was completely dismissed by three doctors, and finally found relief through a combination of HRT, lasers, and feminine wellness treatments. That’s why I built this practice.

What my patients tell me they love about us: We don’t rush, we explain everything, we never push services they don’t need, and we actually listen when they describe symptoms.

Topics I could talk about for hours: How estrogen affects skin and the vaginal tissues, why “natural results” actually means more strategic injecting (not less), and how feminine wellness changes lives.

What patients always ask me about: “Will I look done?” “Why did no one tell me this was an option?” “Is it painful?” “How is this different from what my OB does?”

Based on this information, help me identify my medspa’s “ONE THING” — the unique angle that makes us different from every other medspa in my area. Then help me write a positioning statement I can use as a North Star for all my social media content.

Empowering Patients through Personalized Connections with Leading Specialists.

Web: medicalmarketingwhiz.com

Phone: (888) 418-8065