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Email Marketing Compliance

Medical Marketing Whiz email marketing campaigns are CAN-SPAM Act compliant: The CAN-SPAM act outlines seven steps to compliance:

  • Don’t use false or misleading header information.
  • Don’t use deceptive subject lines.
  • Identify the message as an ad.
  • Tell recipients where you’re located.
  • Tell recipients how to opt out of receiving future emails from you.
  • Honor opt-out requests promptly.
  • Monitor what others are doing on your behalf.
  • Automate opt-out requests: Email recipients should be able to click on a link in your email blast to unsubscribe. Our automated system should delete any opt-outs within 10 days.

We also follow these best practices when crafting email newsletters so your practice achieves the best results.

We only send emails to existing patients who’ve provided you their email address.

  • Your practice staff provides MMW with email addresses for existing patients.  We do NOT accept patient names or any medical information.
  • We do NOT accept lists that have been purchased by a 3rd party.  You must ensure that the emails on your list are your patients.
  • Your list will be loaded into a CAN-SPAM Act compliant email service.  You will have complete control over this account and retain the rights to your email list.

We deliver engaging content that your patients will look forward to receiving.

  • MMW will create your email newsletter which includes compelling health articles and wellness tips to make each email fresh and engaging.
  • You have the ability to review and approve the content in the email before we send it to your practice’s patient and marketing list.
  • We provide lead generation tools to help you grow your email list.

We write compelling subject lines for each email.

  • With more than 15 years of experience in medical email marketing, we know what works when it comes to engaging patients.
  • Our well-crafted subject lines increase patients’ open rates to boost readership.

We use a responsive email template that guarantees your emails will look great on any device.

  • Our expert content team develops compelling health articles and wellness tips to make each email fresh and engaging.
  • You have the ability to review and approve the content in the email before we send it to your practice’s patient and marketing list.

We make sure you stay compliant.

  • Our partner Email Marketing service ensures proper email delivery and CAN-SPAM Act compliance.
  • We automatically handle any unsubscribe requests, so your list always remains clean and up to date.