3 Simple Steps To A Patient Of The Month Program
It’s super easy to start a Patient Of The Month (or week) Program. Grab a pencil and piece of paper and follow these three steps:
What little perk are you willing to give your Patient Of The Month? It can be as simple as a gift card to a restaurant and two movie tickets. If you’re not the practice’s financial decision maker, come up with three suggestions and ask the financial decision maker to make a decision.
What criteria are you going to use to pick the winner? Don’t make this complicated! In fact, if you don’t want to come up with criteria first, just pick someone you really like, then retrofit the criteria to the winner. Look at today’s or tomorrow’s schedule of patients coming in and pick one!
How are you going to spread the word? Use one or more of your social media tools. Start with a short Facebook wall post that includes a photo or 15-second video of you and your winner.
You did it! You’re participating! Congrats!
The awesome thing about doing this is that the patient usually will SHARE the post on their own social media page – which allows your practice to be seen to all of their “friends”. This can be a very effective way to not only recognize your awesome patients, but also attract more patients just like them to follow your practice on social media and become patients!